Kelly and John Gargiulo, Global Product Marketing Lead of Airbnb, discuss how "belonging" is the key driver behind the experiences Airbnb create. John also talks about Airbnb’s new social initiatives, partnerships and how they build trust with millennials.
The Belonging Brief Episode 14 - President & Founder, Cameron Mitchell Restaurants, Cameron Mitchell
Kelly chats with Cameron Mitchell, President & Founder of Cameron Mitchell Restaurants. They discuss Cameron’s business culture of “the answer is yes, what’s the question” service and how belonging plays a vital role in creating unique dining experiences.
Michael Glimcher, CEO, Starwood Retail Partners and Kelly chat about the current mall landscape this holiday season. Michael shares insights about how collective experiences, community and technology can be a bright future for the industry.
Kelly welcomes to the show Adrienne Lazarus, most recently the CEO of the Frye Company and a 27-year retail executive. The two discuss cultivating belonging, the future of retail and the idea of “digital marketplaces.”
Kelly talks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about how her brand is cultivating community one scoop at a time. They also discuss Jeni’s commitment to equality and how she’s transforming the ice cream experience.
Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.
Cannes Conversations: The Belonging Brief Episode 9 - Co-Founder, The Movember Foundation, Justin “JC” Coghlan
Kelly talks to Movember Co-Founder Justin (JC) Coghlan at Cannes. The two discuss the challenge of getting men to discuss health issues and how the rule-breaking success of The Movember Foundation is fostering a belonging community.
Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw
While at Cannes, Kelly sits down with Nestle's global head of digital & social media, Pete Blackshaw. The duo discuss this year’s festival, the brand's commitment to technology, social networking and more.
Cannes Conversations: The Belonging Brief Episode 7 - President/CEO, The Jim Stengel Co. & Former Global Marketing Officer, P&G, Jim Stengel
Kelly sits down with former Global Marketing Officer of P&G Jim Stengel at Cannes Lions. The two discuss universal human values, the next generation of “people-empowered giving” and Jim’s new book Unleashing the Innovators.
Kelly talks with Christie Moorman, SVP of IPSOS SMX to discuss a new global study from IBM iX and IPSOS. The study researches consumers’ evolving expectations of brands to learn if and how brands and belonging intersect.