Kelly welcomes to the show Adrienne Lazarus, most recently the CEO of the Frye Company and a 27-year retail executive. The two discuss cultivating belonging, the future of retail and the idea of “digital marketplaces.”
Kelly talks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about how her brand is cultivating community one scoop at a time. They also discuss Jeni’s commitment to equality and how she’s transforming the ice cream experience.
Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.
Cannes Conversations: The Belonging Brief Episode 9 - Co-Founder, The Movember Foundation, Justin “JC” Coghlan
Kelly talks to Movember Co-Founder Justin (JC) Coghlan at Cannes. The two discuss the challenge of getting men to discuss health issues and how the rule-breaking success of The Movember Foundation is fostering a belonging community.
Cannes Conversations: The Belonging Brief Episode 8 - Global Head of Digital & Social Media, Nestle, Pete Blackshaw
While at Cannes, Kelly sits down with Nestle's global head of digital & social media, Pete Blackshaw. The duo discuss this year’s festival, the brand's commitment to technology, social networking and more.
Cannes Conversations: The Belonging Brief Episode 7 - President/CEO, The Jim Stengel Co. & Former Global Marketing Officer, P&G, Jim Stengel
Kelly sits down with former Global Marketing Officer of P&G Jim Stengel at Cannes Lions. The two discuss universal human values, the next generation of “people-empowered giving” and Jim’s new book Unleashing the Innovators.
Kelly talks with Christie Moorman, SVP of IPSOS SMX to discuss a new global study from IBM iX and IPSOS. The study researches consumers’ evolving expectations of brands to learn if and how brands and belonging intersect.
Kelly sits down with Kim Bartley, CMO, White Castle, to talk about building a community of Craver love at America’s first fast food hamburger chain. The two discuss White Castle’s family-owned heritage, employee culture and top-down customer engagement.
The Belonging Brief Episode 4 - Live From SXSW - CMO, Peace First, Co-Author, “Good is the New Cool: Market Like You Give A Damn,” Bobby Jones
Bobby Jones, co-author of Good is the New Cool, joins Kelly live at SXSW. The two reflect on what it means for brands to fully embrace social responsibility, and how it’s possible to feel an incredible sense of belonging while making a purchase.
Live from SXSW, Kelly Mooney speaks with Austin, TX, Mayor Steve Adler. The two discuss what it means to “Keep Austin Weird,” how a diversity of values and cultures lead to innovation, and what increasing economic segregation means for the city’s future.