The Belonging Brief Episode 4 - Live From SXSW - CMO, Peace First, Co-Author, “Good is the New Cool: Market Like You Give A Damn,” Bobby Jones

March 28, 2017

Bobby Jones, co-author of Good is the New Cool, joins Kelly live at SXSW. The two reflect on what it means for brands to fully embrace social responsibility, and how it’s possible to feel an incredible sense of belonging while making a purchase.


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